Once you have gone to the effort and time to create a marketing plan, it’s important that the document doesn’t just sit on a shelf for the rest of the year. Instead, the marketing plan should be revisited on a regular basis to ensure specific goals and objectives are being met. This enables you…

  A good marketing strategy is essential for every business, especially for small businesses with limited resources. If you don’t have a clear idea of where you want to go, then you won’t accomplish your goals. With a marketing strategy that is based on market research, you can set realistic, achievable goals. Focusing on your…

As a small business owner, you may not know what market research is or why marketing research is important for your business. Unfortunately, this is probably why many small business owners don’t do it. After all, you know what customers need and how to deliver it! Right? Well… maybe. When you launch a new product…

Marketing is a set of activities designed to attract potential customers. In other words, marketing is a process of making people aware of your products or services and how your products or services can help them so they want to buy from you. Marketing is important for every business. It centers around a set of…

Why marketing is important Marketing is a must for any business or organization that wants to survive and thrive in today’s competitive environment. It’s not just about selling products. Effective marketing is about creating an emotional connection with your customers so they will keep coming back for more. Good marketing strategies help to build your…