6 Key Reasons Why Content Marketing Is Important for Every Business

6 key reasons why marketing is important for your business

  This guide will help you understand why content marketing is important for your business and how it can help your business grow. But first, it’s important to understand what content marketing is.   What’s Content Marketing? In a nutshell, content marketing is helping consumers learn about your business, products, and services through written, visual…

Read More

How Often Should A Marketing Plan Be Revisited?

When should you revisit your marketing plan?

  Once you have gone to the effort and time to create a marketing plan, it’s important that the document doesn’t just sit on a shelf for the rest of the year. Instead, the marketing plan should be revisited on a regular basis to ensure specific goals and objectives are being met. This enables you…

Read More

7 Reasons Why Marketing Strategy Is Important for Every Business

7 Reasons Why Marketing Strategy Is Important Featured Image

  A good marketing strategy is essential for every business, especially for small businesses with limited resources. If you don’t have a clear idea of where you want to go, then you won’t accomplish your goals. With a marketing strategy that is based on market research, you can set realistic, achievable goals. Focusing on your…

Read More

Top 7 Reasons Why Marketing Research Is Important For Every Business

Top 7 Reasons Why Marketing Research Is Important for Every Business

As a small business owner, you may not know what market research is or why marketing research is important for your business. Unfortunately, this is probably why many small business owners don’t do it. After all, you know what customers need and how to deliver it! Right? Well… maybe. When you launch a new product…

Read More

How Marketing Works: 5 Key Facts About Marketing You Need to Know

5 Key Facts You Need to Know About How Marketing Works

Marketing is a set of activities designed to attract potential customers. In other words, marketing is a process of making people aware of your products or services and how your products or services can help them so they want to buy from you. Marketing is important for every business. It centers around a set of…

Read More

10 Key Reasons Why Marketing Is Important For Your Business

10 Reasons Why Marketing Is Important for Your Business

Why marketing is important Marketing is a must for any business or organization that wants to survive and thrive in today’s competitive environment. It’s not just about selling products. Effective marketing is about creating an emotional connection with your customers so they will keep coming back for more. Good marketing strategies help to build your…

Read More

10 Best Practices for Great SEO When Building A Website

Featured Image - SEO Best Practices When Building A Website

Why You Should Consider SEO Best Practices When Building A Website A common misconception people have about building websites is: “If you build a website, they (visitors) will come.” The reality is that you need a website plus the power of SEO to rise to the top of search results where 75% of website clicks…

Read More

What The Google Core Algorithm Update December 2020 Means For You

Google Core Algorithm Update - What It Means For You

On December 3, Google released a core algorithm update that changes the way Google categorizes and ranks websites for search results.    This update was very big, taking twice the amount of time to develop than its usual quarterly core updates. For SEOs, the month of December is turning out to be a rollercoaster ride…

Read More

The Best $6 You’ll Spend to Combat Decision Fatigue

Combat Decision Fatigue for Just $6

Decision fatigue. Really? Who knew what was even a “thing?” And why should you care? If you’re a small business owner, the decisions you make are critical for the success of your business. And with so much riding on the decisions you make, it’s important that you’re able to consistently make the best decisions. Disclosure: …

Read More